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The Essential Guide Magazine > Birchwood > SME News Announces the Winners of the North-West Enterprise Awards 2017

SME News Announces the Winners of the North-West Enterprise Awards 2017

SME News Magazine have announced the winners of the North-West Enterprise Awards 2017.

The North-West Enterprise Awards 2017 are designed to seek out the very best firms and individuals in the region and celebrate their innovation, client care and performance over the previous twelve months.

Commenting on the awards, Sophie Milner, the Awards Coordinator commented: “The North-West region of England is home to some of the most diverse and revolutionary cities in the country. The birthplace of great music, famous football teams, iconic seaside resorts and beautiful historic towns, we are proud to showcase the best of the best from across this vibrant region. I would like to congratulate my winners and wish them the very best of fortunes for the future.”

SME News prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition.

To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the SME News website ( where you can access the winners supplement.


And the Winner of  the Best Local Advertising Publication – Cheshire is…

Essential Guide Magazine Ltd is a series of 11 separate A5 colour magazines that are delivered free to residential properties and businesses across Warrington and surrounding areas. Anne Daybell gives us a breakdown of the magazines and what benefits they provide.

Established 13 years ago, Essential Guide’s magazines have been in circulation since 2004. Drawing on this experience, Essential Guide aims to provide a high quality, affordable advertising medium for local businesses as well as regular reviews of local events, across Warrington. Anne discusses the passion and dedication of her staff as a key aspect of the company’s success.

“With an interactive website and strong social media presence, the company is highly visible throughout Warrington. We have a passion for all things local, supporting a diverse range of businesses of all sizes, together with charities and community initiatives, all of which have a desire to promote themselves locally.”

Distinguishing itself from other similar companies within the magazine industry, Anne details what she believes marks Essential Guide out as the best possible option for clients. The personal touch provided to clients and customers is something Anne is particularly proud of.

“Being a local independent business ourselves, it is important to understand the need for support from the local community. We are proud of how the company has grown and developed, and the personal service we offer our customers. Serving some incredibly loyal customers, the magazine has built and maintained many great relationships, especially with those who have advertised continuously since the start.”

Excitingly, the future looks bright for Essential Guide. Having grown the number of editions the magazine produces on a regular basis, Anne would like to increase this number, as well as adding technological elements to the magazine. One of the reasons she is able to do this is the internal culture at the firm, where a small office produces a great working environment, with staff working together and receiving hands-on training. These are clearly exciting times ahead for Essential Guide.

“Five of us work together in a small office, in a relaxed, close knit, but driven environment. Hands-on training means that roles are interchangeable if necessary. The internal culture is one of mutual support, and as such we have all become very good friends.

“Having grown from one to eleven editions in that time, and turnover increasing year after year, the future looks bright. I would like to launch another two editions, re-develop the website and possibly develop an app to complement the magazines.”

Contact Details


Phone: 01925 766742


Twitter: @essential_guide


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