September 2017 marks the 13th Anniversary for Essential Guide Magazine Ltd
The Essential Guide is Warrington’s well-respected, local business and community directory which has grown from strength to strength, from one edition to eleven in the space of thirteen years.
Company Director, Anne Daybell commented: “We have achieved this milestone through the hard work and dedication of our staff, the loyalty of our customers and our culture of customer service that exists throughout the entire organization. We have dedicated ourselves to thirteen years of supporting local business and communities to provide our customers with the highest quality advertising service. Throughout the rest of 2017, we will be taking a look at where we started, what we have achieved, and what our plans are for the future.”
As a local, independent business, the team at the Essential Guide knows how important it is to understand the need for support from the local community. “We are proud of how the company has grown and developed, and the personal service we offer our customers,” says Anne. Serving some incredibly loyal customers, the magazine has built and maintained many great relationships, especially with those who have advertised continuously since the start.
Throughout the thirteen years, the Essential Guide has encouraged people to use their local shops and services, through articles and campaigns including Shop Local Challenges, but it’s not just local businesses that benefit. The magazines also provide opportunities for local groups and organisations to have a voice in their communities. Their Unsung Local Hero Awards, now in their second year, recognises those people who go above and beyond to make a difference in their local area – just showing what an amazing area we live in.
Throughout its 13 years the Essential Guide has supported local Charities. In 2017 Walton Lea Partnership became their first nominated local Charity of the Year, with over £3000 being raised through various fundraising events for this fantastic facility.
The nature of the business has changed during the past thirteen years. With the increase in digital marketing, the Essential Guide also offers online and social media marketing alongside printed adverts. “Print still has power,” says Anne. “We’re seeing a trend with people’s advertising and marketing tactics as more people are ‘coming back’ to print advertising. It’s still an extremely effective tool, especially working hand in hand with digital media. Just as vinyl records have made a comeback due to their higher quality and engaging format, printed materials are a great way to reach potential customers in a personal and creatively interesting way. With print, the ‘stickiness’ of a message is much higher, as it stays in front of potential customers longer, unlike emails or web pages that can easily be clicked past or deleted.”
Sadly, although 91% of new start-up businesses survive the first year, only 40% live to see their fifth year. Although the recent recession had an unsteadying effect on small and medium enterprises, the Essential Guide magazines has grown during this time, helping many local businesses, keeping them trading throughout this period.
“We must be doing something right,” says Anne. “The success of the Essential Guide magazines is down to the hard work and dedication of our team. Five of us work together in a small office, in a relaxed, close knit, but driven environment – girl power!”
However, it’s not just the ladies in the office that contribute to the success of the magazines. Behind the scenes there are 28 hard working, trustworthy deliverers, a fantastic graphic designer, and an amazing printing company that have been printing the magazines for 12 years …. not forgetting the vast number of loyal customers without whom there wouldn’t be an Essential Guide magazine!
In September, the Essential Guide will be celebrating its 13th year anniversary. “We’ll be marking the occasion with our employees and customers with offers and competitions to celebrate our milestone,” says Anne.
Here’s to the next 13 years!
Here’s Jane from Kumon talking about her business and why the Essential Guide works for her:
Abbey from Sweaty Mama explains why she advertises with the Essential Guide:
Heather Horrocks, Professional Curtain Maker, regularly advertises in The Essential Guide: